Outstanding marketing work for Freestanding bath specialists Clearwater

Bradford-based marketing agency this is Chemistry has been appointed by the UK’s leading manufacturer of freestanding baths, Clearwater, to help build the brand-name among the trade and public.

Chemistry has already built and launched a new website to coincide with the start of a nationwide public relations campaign.
The agency, which has its office in Little Germany, is now finalising the “Outstanding, Freestanding” campaign marketing materials to support Clearwater’s network of distributors, along with sales brochures and point of sale for retailers.

Martin Fisher, Partner at this is Chemistry, said: “Clearwater is a major brand not only here in the UK but across many parts of the world so it’s really rewarding that the company has chosen to put its faith in an agency on its doorstep.

“This latest appointment comes on the back of us being chosen to be the marketing partner for facilities management company Romec (part of the Royal Mail Group), and electronic tagging business Active Tagging.
“This year has proved really positive for us, and from the new business inquiries we receive it’s evident that there are forward thinking companies that are marketing their way out of the recession, as well as entrepreneurs looking to get a head start.”

“Clearwater is a market leader and well regarded within the trade, but the name is not generally known among the public; and what we aim to do is to make the brand synonymous with freestanding baths, just as Hoover is with vacuum cleaners and Biro with pens.”

Darren Allison, Managing Director of Clearwater, said: “Once we had seen the high quality of work that Chemistry produces for its clients, it was immediately apparent that as an agency they had the people, the expertise and crucially the right attitude to drive the Clearwater brand forward.”