09
Mar
2010
New Point of Sale and Packaging design for Waspinator
Waspinator needs no refills, power supply or batterys to repel wasps rather than poisoningTasked by their Marketing Manager to create a high impact low cost display unit we experimented with a number of formats we developed a combined POS and packaging unit that really stands out from the crowd.
- The main requirements of the Outer Packaging were:
- To protect the contents of the package
- To make the whole packaging appealing to stockists and independent retailers
- To convey the product benefits in an appealing way
- To communicate the brand
The main objective is of course to sell the product at the point of purchase. Pre-orders have been extremely encouraging and enquiries have been received from stockists across Europe.
The new packaging and point of sale for Waspinator will be produced and available through all good garden centres throughout the 2009 Season and available online at www.waspinator.co.uk
Related Links
>Building the Waspinator brand
>Point of sale is where you reach 100% of your audience 100% of the time
>More design for print case studies
>Products are made in the factory but brands are created in the mind
Comments are closed.
