My:
The Brief
We were approached by Supplies Team, one of the UK’s top three stationery and office supplies companies, to create a new identity and brand guidelines for their own brand range of products. The new identity was to work across their three distinct areas of business; large scale corporate contracts, SMB’s and an online public audience.
The Solution
Having undertaken a full brand review with Supplies Team we recognised the brand needed to be personable, functional, accessible and environmentally responsible.
Based on the results of our research we quickly saw how attached people can become with their stationery, going right back to school when we used put our names onto our pencils. We kept it simple.
The Results
We developed the name and logo My: giving ownership back to the end user and encouraging brand loyalty. To support this we added a contemporary and functional secondary font that defined a clear hierarchy to work across all packaging and uses. We selected a distinct colour palette to support the 24 product ranges and introduced an image style which re-inforced the personal attraction to the end user, using monochromatic product shots and simple doodles. Making stationery fun.
Related Links
>Design for print – “Great design = great business”
>More design for print case studies
>Point of sale is where you reach 100% of your audience 100% of the time
>Products are made in the factory but brands are created in the mind
