The Brief

To support the rebrand we had just completed, Romec asked us to consider how we might best be able to support them in approaching their newly defined markets. Initially thinking about a more traditional printed brochure it was our brief to clearly present Romec and their six group offerings outlining their values and describing their far reaching and expansive list of services.

The Solution

In line with Romec’s key values – ‘Technology Enabled Performance’ and ‘Real Environmental Contribution’ we presented an alternative approach. Our solution was to combine what a traditional brochure offers with a front line sales presentation tool – so we went digital, exploring the possibilities presented by using multi media. Our aim was to communicate an overview of Romec as succinctly as possible, showing how their services could interlink, while also offering a direct route to detailed information as easily as possible, in short to engage inform and interact with their audience.

The Results

The project has been exceptionally well received by Romec, who has already agreed a development budget with us for next year. While producing the short films / vox pops for each of the Romec product groups, the client extended the brief to include a short introduction film along with a specific film to focus on their national roll out project with Camelot. In addition to external use the client is using this tool effectively to train and manage new and existing employees. We look forward to carefully monitoring its effectiveness and publishing the results here in the near future.

Related Links

>Building the Romec brand

>The Innovation Centre

>Corporate film showing Romec’s partnership with Camelot ‘Leaving Nothing To Chance’

>See our web and digital work

>How online marketing can work for you