The Brief

Chemistry were delighted to be asked to produce the new summer sales promotion for Tooling giant Bahco after the success of their recent Christmas campaign. Chemistry’s  job was to produce eye catching design, clear messaging and a promotion which delivered hard results in a format which allowed the customer to chose the products quickly and easily. All at a time when there’s a rather big football tournament just about to start.

The Solution

The production of a professional sales promotion offering a blend of clear and concise offers to the Tool distributers alongside modern and dynamic illustration and cheeky references to those in the football know!

The Results

With the sales deadline still 2 months away, Bahco sales figures continue to exceed expectations and targets.  Let’s hope England are just as successful.   The creative brought the promotion to life and elevates their product and promotions above their competitors.

Related Links

>News: Bahco’s tool promotion is a real cracker

>Design for print – “Great design = great business”

>Direct mail – “First class creative delivered to the right places”

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