The Brief

Chemistry were asked by Empire Tapes PLC to develop concept and branding for their new, hi-end range of tapes named Platinum. Amongst the many features and benefits which came to light at the briefing, the wording which came out many times were ‘Engineered to Perform’

The Solution

Chemistry developed concept around ‘Engineered to Perform’ in the form of a racing car made up of their 4 tapes and 1 sealant. Each tape made up one of the four wheels and the sealant made the racing cars body. The concept carried through a full product launch.

The Results

The racing car concept was carried through Direct Mail, Brochure work, exhibition stand design and all product packaging. Chemistry issued press releases to the relevant industry titles and the products have openly met with widespread industry interest and are already converting to order stage.

Related Links

>Design for print – “Great design = great business”

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