The Brief

As an established Shipley jeweller, and with the credit crunch looming, Stoners wanted an eye-catching mailer to let new and existing customers know that – however small the budget – Stoners could provide a quality gift for Christmas.

The Solution

Although working with stock photography provided by Stoners’ suppliers, Chemistry marshalled these under seasonal headings but, more importantly, engaged a multi-award-winning copywriter to craft an engaging welcome page that dealt beautifully with the sensitive subject of budgets.

The Results

A significant upturn in pre-Christmas trade, with many customers bringing the mailer into the store with them – and even a few who said “thank you” for the seasonal reminder.

Related Links

>Design for print – “Great design = great business”

>More design for print case studies

>View our direct mail examples