11 May 2010

Apples new I-Pad; Perfect for your next presentation?

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Apples I-pad - the road warriors new favourite tool?

We were recently asked to design a new PowerPoint presentation scheme for recruitment client, GrassGreener.  Specialising in finding the very best Technical Sales people for roles across Europe they often have to present in unusual circumstances.

We used PowerPoint so that the presentation could easily be customised whenever they required. Using elements of the brand we created for them some months ago we built a compelling and highly corporate presentation – the turnaround was tight but nothing we hadn’t done before.

The venue and meeting space however were tighter still with no room for cumbersome laptops and bulky visual aids- the presentation had to be delivered over dinner in a crowded restaurant to a very senior member of an International company.

Paul Hickey, Director of GrassGreener and self confessed ‘Apple obsessive’ came up with a great idea and transferred the presentation to his brand new I-Pad. Paul even came up with a way of controlling the presentation using his I-phone. The result was a presentation with real wow delivered using this years most coveted gadget. The I-pad, the presentation and the team from Grassgreener performed flawlessly and scooped a major contract – well done chaps!

So, perhaps the I-pad could be the new choice of sales professionals? A hybrid between the traditional brochure and the road warriors favourite tool,  the PowerPoint presentation. A halfway house that allows your client to physically hold the presentation, flip through it at their own speed or pause when and where they want. By embedding video, additional data more images could presentations become a genuinely immersive experience and PowerPoint fatigue a thing of the past?

Related Links

>See Grass Greener’s website case study

>How online marketing can work for you

>See more web and digital work

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