The Brief

Bradford tPCT provides healthcare across the Bradford and Airedale district. Chemistry was asked to contribute to the creative delivery of this campaign on buses throughout the region incorporating synergy with the national “Hospital Choice” initiative but with a regional identity.

The Solution

The campaign was to inform the public of the hospital choices available to them. With a multi-cultural population to target, and with a new and relatively unknown proposition, we applied sensitive creative treatment to tie in with the look and feel nationally and appeal to a local, ethnically diverse audience. Chemistry responded by creating additional family characters to give a warm and approachable representation of a local “face”..

The Results

The bus campaign was launched in May across the Bradford and Airedale district and formed a clear part of their marketing strategy. The Client has been extremely pleased with the results.

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