The Brief

Chemistry were asked to rebrand and redesign collateral for Hydraulic Analysis Group. The group services ‘the crème de la crème’ of oil customers throughout the globe and Chemistry identified that the current identity, website and sales collateral were in need of modification. The group are leaders in the measurement of liquids through pipelines and their image needed to reflect their leadership.

The Solution

The Hydraulic Analysis group is made up of two companies : Hydraulic Analysis and SSL. Chemistry decided to colour code both companies and re-introduce them back into the group identity. By doing this the companies can display their identity either separately or together as a group to maximum effect.

The Results

The client asked Chemistry to develop an innovative brochure which would introduce both businesses to new customers. Chemistry developed an innovative fold in the brochure which resembled a pipe line and drew the customer in, to open the document, read the document and realise the businesses creative flair through its brochure work.

Chemistry produced a website which is worthy of the Hydraulic Analysis name and their reputation.

Related Links

>Brand development for Hydraulic Analysis Group

>Design for print – “Great design = great business”

>More design for print case studies