The Brief

Following on from the success of the Services brochure, Last Cawthra Feather asked Chemistry to develop a new online character, which they could used on their website and as an email character.

The purpose of the campaign was to promote their new website and to draw people on to the site with a character which people would be able to relate to.

The Solution

Chemistry got to work on the loveable bird character and ‘Lenny’ was born.  Our creative director illustrated the character and our web team took on the task of developing the bird and bringing Lenny to life for use on emails and the website.

The Results

Such is the success of Lenny that plans are already a foot to develop him further and the staff of Last Cawthra Feather have definitely taken Lenny ‘under their wing!’

Related Links

>See more web and digital work

>View the services brochure we have just designed for Last Cwathra Feather