The Brief

Chemistry were asked by Last Cawthra Feather; Bradford longest established Solicitors practice to develop a brand new ‘range of services’ document that was compact, informative and clear and conscise to read. The document was to be A5 in size and to be used as an introduction to Last Cawthra Feather.

The Solution

Chemistry developed the concept ‘Just in case’ which the client loved because of its direct, to the point messaging. If you need a solicitor, trust and turn to the feather of Last Cawthra Feather. The idea being that there is safety in using the long established Solicitors and they are on hand and on call as and when required.

The Results

The result was a piece of creative that was met with wide scale approval from the partners in Last Cawthra Feather, their marketing team and their biggest critics; their customers the public. Feedback from the public is that the document is easy to digest, interesting in concept and makes you want to open the cover; the sin of a good quality creative product.

Related Links

>Online advertising for Last Cawthra Feather

>Design for print – “Great design = great business”

>More design for print case studies