Camelot film ‘Leaving nothing to chance’ for Romec
An example of the storyboard drawings presented to Romec and Camelot
Stills taken from ‘Leaving Nothing To Chance’ Romec working in partnership with Camelot.
The Brief
Chemistry was approached by Romec’s Special Projects Group after they were appointed by Camelot to manage and implement the change over of all National Lottery POS units, across 28,000 premises nationwide, within 14 weeks. A huge project for one organisation and Romec handled the project in full and internally from concept to completion. The roll out was a big success story for them and Romec wanted us to produce a short film to capture the roll out of this truly unique project to help demonstrate their capability and use as a sales tool.
The Solution
We began with a storyboard presentation to help plan the scenes and content of the footage with the client. From here we agreed that the film would work on three levels; an advert for Romec Special Projects, a unique document of a project that ultimately touched all our daily lives, and that the end product would be engaging and interesting enough to elevate it above being ‘just another corporate film’. To do this we employed the journalist and acclaimed documentary writer Luke Casey and worked very closely to develop the script, direct the shoot and lead the post production which included in-house development of animation and graphics.
The Results
Both Romec and Camelot were thrilled with the project, the latter describing the six minute film as “the best corporate film we have ever seen”. Romec immediately added the film as a permanent display within their innovation centre and Special Projects continue to use the film as their main marketing tool.
Related Links
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>Products are made in the factory but brands are created in the mind
