20 Jul 2010

Romec Innovation Centre

Branding, Exhibitions Comments Off

The Brief

Romec wanted to take the ground  floor of their Leeds office and transform it into an ‘innovation centre’ – a permanent space to fully demonstrate their capabilities, values and innovation to existing/new/potential Romec clients. We were approached to work as their partners in developing the design of the space, reception, exterior and to create all the graphic/ multimedia displays for this unique project as well as working directly with them to create key focal points and delivery.

The Solution

We started with developing elements of the new logo, identity and brand colours and we turned this into a unique wayfinding/signage system, information boards, displays and furniture to seamlessly guide visitors around the space and highlight Romec’s key messaging and allow them to create a journey bespoke to each individual. Ultimately our aim was to create an unforgettable experience for every visitor which started with the use of heat sensitive ink revealing a personalised invite, designed to reflect Romec’s innovation and security and tracking capabilities. The highlight of the centre was our creation of a fully interactive model Scalectrix including bespoke model making and railway set demonstrating in real time a number of their services through mini CCTV cameras and monitors as part of the display.

The Results

The results have been fantastic and has allowed cross sell of existing clients in to other services and has helped bring in new clients. The centre is also used as a training tool for in-house staff and a space to showcase the laetest innovations.

Romec innovation concepts

Creating the concepts and designs for Romec’s Innovation Centre, signage, displays, exhibits and furniture

Romec Innovation meeting rooms

State of the art meeting rooms

Romec Innovation Centre main arena

Displays and signage for the main arena

Romec Innovation Centre display board

Specific displays and service proposition

Romec Innovation Centre tracking and monitoring exhibit

An interactive tracking and monitoring exhibit.

Romec innovation exhibit details

Detail within exhibit demonstrating Romec’s nationwide client base and services.

Romec innovation centre track detail

In an engaging way.

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