Fera annual report
The designs for Fera’s first annual report
The Brief
Central Science Laboratory (CSL) was already an existing client. In 2009 they joined forces with Defra’s Plant Health Division (which includes bee health), the Plant Health and Seeds Inspectorate, Plant Variety Rights Office and Seeds Division, and the UK Government Decontamination Service to form Fera (The Food and Environment Research Agency). We were invited to pitch for the design and print of the very first Fera Annual Report & Accounts – which we won! The purpose of the document was to clearly communicate evidence, analysis and advice to Government, international and private sector organisations. We were given a theme for the report which was ‘Delivering customer needs to meet the challenges of the future’.
The Solution
For the initial pitch presentation we supplied various options for concept, front cover designs and templates for inner pages such as an Index page, title page, financial page, etc., each with a written rationale. We were also asked to present a written proposal detailing in-house costs, procedures and print costs. Our objective was to illustrate how we could present all of the supplied information in visually appealing formats and templates.
The report needed to showcase Fera’s skills, resources and achievements in order to secure budget for the following year.
The Results
We produced an Annual Report & Accounts that had impact from the front cover! The front cover image clearly conveyed the uncertainty and concerns about the current economic climate and hope for a brighter future, and this colourful imagery was replicated throughout. The report was clearly divided into digestible sections for the reader, and articles were highlighted for prominence. Even the financial pages of the report were clearly presented and appealing.
The entire job was produced to budget under extremely strict yet changeable deadlines and very specific instructions for the supply of artwork and electronic files.
The project was successfully delivered on time to 4 locations across the UK including The House of Commons.
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