Bradford artist, Darren Baker, to judge Positive Bradford schools competition

Bradford College trained Darren Baker, now one of Britain’s top artists, has agreed to judge a competition between Bradford schools and youth clubs to design a high-impact logo to represent Positive Bradford.

Assisted by Bradford Marketing Agency This is Chemistry, Positive Bradford is a new group formed by dynamic leaders in the arts, business and education who have pledged to help improve Bradford’s image, particularly within the district.
Secondary school students and youth club members across the District are currently taking part in a competition to design a logo for Positive Bradford, organised in association with the district’s ‘Step Up Enterprise’ team. Darren will present prizes to the winners at an event at the Rio Grande restaurant on Friday, March 25, when the new brand will be unveiled.

Cash prizes of £100 for the winning entry plus runners-up prizes of £60 and £40 are on offer; the winner will also receive music store vouchers worth £50.
Darren Baker’s work is now in demand worldwide. He was recently commissioned to paint a portrait of The Queen and, every year, paints the official portrait of the Premier League’s Footballer of the Year. He has also been chosen as official artist for the London 2012 Olympics.

Once Darren has chosen the best logo design it will be turned into a professional brand by This is Chemistry, a Bradford based marketing and design agency on behalf of Positive Bradford. “It’s important that Positive Bradford has a strong brand identity which is instantly recognised,” said Emma Brockbank, head of Client Services at This is Chemistry. “Having Darren Baker judge the competition is giving a great boost to the young people taking part.”