We factor results through a detailed structure that develops and creates fluently through every project process.
We are leaders in innovation and creativity, whilst flying high with imagination we also focus on keeping grounded for your results. Which is why there’s an established formula to the way we work. We start by following a few simple steps, identifying the key points and keeping quality control. So our creative solutions run smoothly and always remain focused, relevant and successful.
In case you were wondering about who these little robots are, we teamed up with the illustrator Geo Law to liven up our walls in our offices and to illustrate in his own inimitable way an overview of the way we work. Now they have been unleashed they keep popping up in the strangest of places. Bradford beware! To view our office murals click here.
Step one: Define
Before we work our magic, for you to get the answers we need to ask the questions. We’re here to help and in the end the result will be a clear and concise brief with agreed action points for you to sign off.
- your existing profile
- your target audience
- your aims and objectives
- your competition
- your budget
- creative brief
Step two: Design
This is where communications and creative go into the mix. We use the signed-off brief to create the first-level ideas that lead to the final product. It might be a line of copy, a scribbled concept or a full-colour MAC visual. For us, it’s the first vital step on the creative journey. Whilst we’re at it, we’ll also look into communications channels and the production methods we need to get you noticed.
- initial concepts
- deciding on the communication channels
- project plan
- presentation to client
- review/amend
- sign off
- design execution
- content generation
- presentation to client
- review/amend
- sign off
Step three: Deliver
Once the creative concept is agreed and signed off, we apply all of our joint experience to make sure everything runs smoothly. This means taking control of production and being responsible for delivery. So, your product, proposition or business is delivered to the market place at the right time in the most effective way.
- platform build
- artwork/reproduction
- proofing
- sign off
- print management
- testing of communication platforms
- proofing
- delivering
Step four: Develop
Creativity is something that runs through every aspect of Chemistry. Take the day your campaign is delivered. Most agencies put their feet up and put the kettle on; we work with you to expertly analyse and track campaign results. So the results and learning from one campaign improves the performance of the next. In the long run that means success continues to breed success.
- measure
- report
- review
- evolve
