It’s bigger, it’s better, it’s World Class.

Moving away from the previous A5 style catalogue Everbuild’s ‘World Class’ catalogue is now A4 in size and reflects a change in direction. Chemistry have created a glossy, 188 page extensive catalogue packed full of products including brand staples such as PinkGrip, Forever White, Wonder Wipes and Geo-Fix as well as some exciting new products such as Everbuild’s brand new range of premium Wood Stain’s and Varnishes.

With a much cleaner aesthetic, the ‘World Class’ catalogue is neat, simple to navigate and ideally set out so as to make the experience of browsing through it as pleasant for the customer as possible. In another new move, all product codes, bar codes and vital statistics are now listed underneath each individual product.

Not only is the Everbuild ‘World Class’ catalogue jammed full of informative product panels but it also includes the full Feb range for the first time! Everbuild acquired Feb – the originators of Concrete and Mortar Admixes – in 2009 and now feel that the time has come to bring the two brands together so that the Biggest Ever World Class Catalogue really isa one-stop shop for all your Building and DIY needs.

All in all Everbuild want to wow you with their innovative new catalogue which they hope brings something new and exciting to the market.

Update Feb 2012 // Unfortunately as you can see we’ve been told that we cannot now tell you who this project is for or the sector they operate in or even show you the screenshots. Trust us on this its nice work!  So apology’s if this story now seems a little vague. If you would like to know how we can achieve similar search results for your business then just let us know. 

One month in, and we can already report that the SEO campaign has delivered several first page rankings in Google, which have resulted in an approximate 350% increase in traffic from these keywords when compared to the previous three months, a trend we intend to maintain.

Whilst our SEO guys have been hard at work delivering on our SEO promises, the Chemistry web development team are working on designing a new mobile friendly website for the company we cannot name. The use of mobile browsers has almost doubled over the last 12 months. 7.7% of all web searches now originate from a mobile device or tablet, and as this figure looks set to continue to climb, it makes sense to ensure that mobile users are provided with a user friendly experience.

Our designers came up with a clean and crisp layout for the mobile site, ensuring consideration was given to the fact that users would have a limited screen size. We opted for a simple menu system that is designed to allow mobile users to navigate the site very quickly and easily.

Dare-to-bare Yorkshire bus drivers from Stagecoach Sheffield took on board design support from Bradford-based This is Chemistry when they revealed all – well, almost – in a cheeky charity calendar. Preserving their dignity with  props including car wash sponges, buckets, even vacuum flasks, over 20 plucky drivers decided stripping off would be just the ticket to raise funds for Sheffield Children’s Hospital.

“It was huge fun to work on the project and a treat to appoint and work alongside, celebrated Yorkshire photographer, Monty Rakusen,” says Martin Fisher, a Partner in the Bradford marketing agency, who directed the photoshoot and design of the 2012 calendar. He added:  “To their credit the drivers, two of them women, were determined to emulate the renowned Calendar Girls of Rylstone Women’s Institute and bravely posed in their birthday suits for the  pictures.”

The calendar is now selling fast, over 900 copies on the first day alone, throughout South Yorkshire, priced £6 and can be purchased from selected outlets in Sheffield. Bus passengers in South Yorkshire are proving as keen to support a good cause as they are to see the calendar page for December, on which the drivers come close to the ‘full monty.’

If you attended the Positive Bradford Day then well done and thank you. The sun shone and everyone had a marvellous time being positive together. Its a great start inst it…

At Chemistry, we’re proud to be working with a great many Bradford based organisations that are, like us proud to be Positive about Bradford.

Together we have developed the Positive Bradford website. The design and coding is being contributed without charge by the Chemistry team as part of our commitment to creating a more positive environment for business and a more positive environment to live in.

We know that Bradford is not without its problems but there is a huge amount of work that is done by individuals and businesses that deserves recognition and a wider audience. Its easy to be a critic and there is a great deal of work to do. Moving forward takes guts, determination and not a little creativity.

So, If you can find it in yourself to be Positive about the City we love then show your support, get involved and help others to see that choosing not to let go of the past and move forward is no choice at all.

Be proud to be positive, visit: www.positivebradford.co.uk 

‘This is Chemistry,’ says brand and media expert

Brand development and website specialist Jon Davis has joined Bradford creative and marketing agency This is Chemistry as Senior Account Manager. He brings 18 years of strategic marketing and communications experience to the full service agency’s team, led by partners Jonathan Southcott and Martin Fisher.

They relocated from Leeds to Bradford’s Little Germany to launch This is Chemistry almost five years ago, and now work with national as well as regional clients. Formerly Sales Director of Bradford website consultancy Inphinet, Jon has also worked with Parcelforce, Royal Mail, Yell and  Yorkshire Post Newspapers.

Says Jon:  “This is Chemistry set high standards in client service and I’m excited to join their team at a time of business growth.”

Martin Fisher added:  “Our clients will benefit from Jon’s wide experience in campaign management, media buying and design-led sales development strategies.”

For further information please call Jon Davis or Ron Miller at This is Chemistry, tel:  0845 64 34 034.

Jon Davis pictured with original artwork by young Yorkshire artist George ‘Geo’ Law which brightens the walls at This is Chemistry.

Jonathan Southcott, a founding partner of the agency, commented:  “We are privileged to represent the Midland, an historic hotel which  is regarded with great regard, even affection, by many Bradford residents and businesses.”

Bradford based creative and marketing agency This is Chemistry has been appointed by the Midland Hotel, Bradford, to provide PR and media relations services.“We wish to make businesses and individuals aware of the huge investment our owners, the Peel Hotels group, are continuing to make in the Midland, despite challenging trading conditions,” says Gary Peacock, General Manager.

Since the group bought the iconic hotel in Forster Square 12 years ago it has invested more than £3.5 million in refurbishing its guest rooms, two ballrooms, restaurant and bars.Mr Peacock added:  “We wished to retain a Bradford-based agency and were influenced by the extensive hotel and travel industry experience of This is Chemistry’s Head of PR, Ron Miller commented:  “We are privileged to represent the Midland, an historic hotel which  is regarded with great regard, even affection, by many Bradford residents and businesses.”

Assisted by Bradford Marketing Agency This is Chemistry, Positive Bradford is a new group formed by dynamic leaders in the arts, business and education who have pledged to help improve Bradford’s image, particularly within the district.
Secondary school students and youth club members across the District are currently taking part in a competition to design a logo for Positive Bradford, organised in association with the district’s ‘Step Up Enterprise’ team. Darren will present prizes to the winners at an event at the Rio Grande restaurant on Friday, March 25, when the new brand will be unveiled.

Cash prizes of £100 for the winning entry plus runners-up prizes of £60 and £40 are on offer; the winner will also receive music store vouchers worth £50.
Darren Baker’s work is now in demand worldwide. He was recently commissioned to paint a portrait of The Queen and, every year, paints the official portrait of the Premier League’s Footballer of the Year. He has also been chosen as official artist for the London 2012 Olympics.

Once Darren has chosen the best logo design it will be turned into a professional brand by This is Chemistry, a Bradford based marketing and design agency on behalf of Positive Bradford. “It’s important that Positive Bradford has a strong brand identity which is instantly recognised,” said Emma Brockbank, head of Client Services at This is Chemistry. “Having Darren Baker judge the competition is giving a great boost to the young people taking part.”

This means that we will be able to provide the same high level of  marketing support to Third Sector organisations throughout Bradford. Service will include: Marketing support, research, web design, design and print of brochures and leaflets. Its an exciting and very worthwhile programme that we are proud to be part of.

The aim is to help third sector organisation to become more enterprising in the top 10% most deprived Super Output Area of Bradford. As well as a significant research project for a new Business Park we’ve already been asked to deliver an ecommerce website design with our easy to use content management system so that volunteers can keep the site up to date simply and easily.

Newlands Local Enterprise Limited, with the support of a community management committee, made up of individuals from all sectors of business, Private, Public and voluntary, is here to assist community groups and individuals to develop and ultimately turn their business ideas into a success.Newlands Local Enterprise Limited has the experience and skilled team of staff to encourage, start up and develop Social Enterprises.

Newlands Enterprise are providing up to £5000 worth of Professional Service Support to Third Sector Organisations in Bradford within the Bradford District. The Support is geared towards assisting organisations to become more enterprising.The programme will run from the 1st June 2010 until the 31st April 2011.

GMTV named Bradford the worst city to visit last year. Such negative publicity prompted this is Chemistry and a number of key companies and business leaders across the district, with the backing of the council, to pull together and form a group to help put the positive back in to Bradford.

As well as large players across the region the aptly named Positive Bradford group, is made up of SME’s, schools, cultural/community groups, the arts and tourism. The members of the group are working towards a Positive Bradford Day, held in September 2011.  The aim of this event is to raise the profile of the city and celebrate all the positives and remove some of the reported negativity.

Emma Brockbank of this is Chemistry has been selected to head up to marketing steering committee which is in charge of marketing/promotional work for the event, work of which will include the brand, web development, and advertising all donated by this is Chemistry.

Says, Emma Brockbank, Head of Client Services “We would like to get as many people involved in the day as possible, and the different groups  that make up Positive Bradford will showcase all that is good about Bradford.

The event will be covered local and national media, including GMTV who will be returning to Bradford and covering the event where we intend to show them a different perspective on the area”

Positive Bradford, its a new group for those of us that are, Positive about Bradford, will you join us?

If anyone would like to get involved with the day and offer their help or support (free of charge) then please get in touch with Emma on 0845 64 34 034, or to emma@thisischemistry.co.uk

Great photography can work brilliantly, but the chance to ‘virtually stand in the middle of a room and look all around, left right, zooming in and out can add a great deal more.

Don’t take our word for it though, virtually visit our offices in Bradford and see for yourself…

So, if you’re thinking that a virtual tour could help showcase your premises then we’d be happy to provide a quote. Virtual Tour expert and Chemistry Associate, Ed Knowles has years of experience creating 360 degree web based tours for construction companies, architects, property owners, restaurants and pubs across the UK. So, whether you need just one virtual location or hundreds just let us know and we can provide you with a quote, ‘virtually’ immediately!