14 Jun 2010

Clough and Co – Video shorts for corporate web site

Web and Digital Comments Off

The Brief

Clough and Co are Chartered Accountants and Business advisors operating from two West Yorkshire offices at Cleckheaton and Keighley offering accountancy and business consultancy services to owner managed and family owned businesses.

We were tasked with finding a way to help users understand the expertise available from Clough specialist departments in an accessible, meaningful manner.

The Solution

Working alongside well know Video Director Matt Dowson we created a series of video shoots aimed at supporting the recent rebrand and adding depth to the new website. The 13 short videos, ranging from just 30 seconds to a few minutes effectively communicate the group offerings outlining their values and detailing how the services are relevant to owner managed and family owned businesses.The Clough videos are featured on www.youtube.com and are used not just on the site but can also be used for presentation purposes.

The Results

The first reactions are overwhelmingly positive. Potential clients can get a better ‘feel’ for what departments and individuals are about before approaching the firm and the videas being featured on Youtube has ¬†assisted search engine optimising still further.

Related Links

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You can see all 13 of the video shorts by visiting the new Clough & Co YouTube channel here.

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