A brief we really got a 'buzz' from

Date: 18/01/2008

Chemistry has been selected to launch 'Waspinator', a low-tech but high performance wasp deterrent for the UK market following its successful US debut where it sold 250,000 units in just three months.

Waspinator, a truly green product, works by mimicking an enemy wasps nest, driving wasps away without the need for chemicals, poison or traps. There's no maintenance, no mess to clear up, and no dead wasps!

The campaign comprises brand creation, packaging, website, advertising, media relations, sales literature and trade shows. The first trade show has produced hundreds of sales enquiries as well as many requests from potential stockists and distributors.

Praise for the promotional material has been high. Hugh Brumfitt of Waspinator commented; "We have received a lot of very positive feedback for the new packaging and marketing materials and the demand shows that the campaign is working. Chemistry's creative team really understood where we were coming from. The speed of turn-around has been amazing!"

The power of good PR was demonstrated when an appearance on ITV's This Morning programme led to a flood of additional sales enquiries by email and through the website.

For more information give the sales team at Waspinator a buzz (sorry!) or visit www.waspinator.co.uk 

If you have a new product to launch or relaunch then lets get together; contact Chemistry's Martin Fisher or Jonathan Southcott on 01274 707800