Chemistry Talks ‘The Talk’

Date: 25/06/2008

On June 3rd, this is Chemistry was invited by Bradford Chamber of Commerce to speak at one if its regular New Business Club events. The theme of the evening was simply, “How to Market”.  Bradford Chamber were happy to leave the content entirely in the hands of this is Chemistry.

Ray Mason, Chemistry’s Head of Client Services, gave the presentation to an audience comprising pre-start and recently-started businesses as well as some established companies.

Ray kept it sweet and simple. “This was a 45 minute presentation with a Q and A session at the end. I made it clear that nobody was walking out of the room with a degree in marketing, but I did want them to leave with a clear check-list of basic do's and don’t's to keep in mind when they approach their respective market places. In a marketing environment where sometimes even big brands can get it wrong, there’s no shame in focusing on the basics.”

Several delegates approached Ray to acknowledge this commonsense approach and Lynne Akroyd, Bradford Chamber’s Business Services Administrator, later confirmed that the presentation was “was well-received and we had positive feedback”.

Martin Fisher, one of this is Chemistry’s founding partners, added “When we set up the business two years ago, we deliberately chose Bradford as a great place to both live and work. We believe in Bradford and any one of us is more than happy to put something back into the local economy by sharing our expertise.”