£6 million Yorkshire Concept Fund launched with help from ‘this is Chemistry’
Date: 22/05/2009
Chemistry has created the brand identity, website, launch and marketing materials for Yorkshire Concept, The £6 million fund is a joint venture between Yorkshire Forward and Yorkshire Universities.
The new proof of concept fund aims to encourage more commercially viable research projects and ideas out of the laboratory and classroom, and into the marketplace.
Now researchers and academics at the Universities of Leeds, Leeds Metropolitan, Trinity and All Saints, York, York St Johns, Bradford, Huddersfield, Hull, Sheffield and Sheffield Hallam will now have the opportunity to present their research proposal to the Board of the Yorkshire Concept fund for appraisal. Propositions that are found to have probable commercial viability will receive grants of between £30,000 and 70,000
Lloyd Snellgrove, Director of Yorkshire Concept commented Yorkshire Concept will put in place the first rung of the commercialisation ladder, giving higher education staff and students the confidence that the commercial ideas that grow out of their everyday work will have a real chance of turning into commercial reality.”
On working with Chemistry he added “Chemistry were highly consultative in their approach, brought genuinely new thinking to the table and demonstrated a strong grasp of the brand development process. Against tough deadlines and without flapping they delivered the whole project on time and on budget.”
The Yorkshire Concept website; www.yorkshireconcept.com created by Bradford based ‘this is Chemistry’ utilises their own sophisticated but extremely easy to use content management system. The CMS is highly flexible and extremely ‘Google friendly’.
Martin Fisher, Partner at this is Chemistry said “We love working with highly innovative companies and the work that Yorkshire Concept does is vital in ensuring a healthy development pipeline for the Yorkshire economy. As a Yorkshire Agency we are proud to have been selected for the task’.
