Sending wasps packing this season...

Date: 26/05/2009

We’ve been busy creating new Point of Sale and Packaging design for the innovative 'green garden product', Waspinator!

Traditional traps firstly attract wasps (as if you needed that), and then trap and kill them, using either toxic chemicals or messy bait. Then the traps have to be cleaned out of the dead and dying wasps and the sticky residue of bait or poison.

Waspinator is a wasp repellent which creates a wasp free area large enough to eat, drink, socialise, or play, without the use of harmful poisons and without killing or harming any wasps. It is a natural and ecologically friendly product which get rid of wasps without harming them.

By doing this it reduces the number of painful and unpleasant encounters people have with wasps, and vice-versa, and doesn't upset the ecological balance in your garden.

Tasked by their Marketing Manager to create a high impact low cost display unit we experimented with a number of formats we developed a combined POS and packaging unit that really stands out from the crowd.
The main requirements of the Outer Packaging were fourfold;

To protect the contents of the package
To make the whole packaging appealing to stockists and independent retailers
To convey the product benefits in an appealing way
To communicate the brand 

The main objective is of course to sell the product at the point of purchase. Pre-orders have been extremely encouraging and enquiries have been received from stockists across Europe.

The new packaging and point of sale for Waspinator will be produced and available through all good garden centres throughout the 2009 Season and available online at www.waspinator.co.uk