Results you can measure
When budgets are tight and costs need to be rigorously controlled, then results that feed your bottom line are crucial. Which is why marketing that doesn't get results, doesn't work.
At Chemistry, we've always believed that creativity and results should go hand in hand and would like to put our money on the line to prove it.
"Results you can measure" is a guarantee that the campaigns we undertake will deliver the results your business needs - and halves the risks of launching a new campaign.
How 'results you can measure' works
At your request, we'll take a fresh look at your current marketing activity and recommend an initiative that we believe will improve your results.
We'll also sit down with you to agree measurement criteria and determine a reasonable response rate that we'd both be happy to achieve.
We'll then give you a clear estimate for the work involved.
You pay for the print, press and production costs as you normally would - but we will only bill you for half of our planning, design and artwork costs.
If the campaign meets or exceeds the agreed targets, we get to invoice you for the balance.
And if, for any reason, the target is not met, we won't issue the invoice.
It's as simple as that.
Is your business driven by marketing that delivers results?
send us an e-mail or contact us to talk to Martin Fisher or Jonathan Southcott, and find out more.
FAQs
Won't you just be loading the costs?
As tempting as that may be, it's simply not the way we do business. We'll be up front from day one and completely open about our own costs.
Yes - but won't you set yourselves low targets?
No, because we'll agree targets together, before we start.
Do I have to pay you more if the results go through the roof?
Not as part of a one-off test - if we help to exceed a target, we will simply bill for the balance of a project as agreed. And if you like what we do and want us to help you grow your business further on a risk-sharing basis, we'll be happy to listen.
What happens if you are fractionally short of the target?
That's tough on us - if we agreed a target with you, then we'll stick to it. End of story.
Won't you try to wriggle out of the agreement?
Again, this is just not the way we work. If we are short of the target then we will not bill for the balance. However, if something should happen beyond our control - say there's a "wildcat" postal strike, a power cut on the day the radio ad was due on air, or a publisher fails to print an ad, we would need to sit down and talk openly about what went wrong and how we can work together to make up the shortfall.
Any more questions?
We think we've covered all the questions a prospective partner might like to ask, but if you think of any more, please e-mail us and we will answer them for you. If it's a really good one, we'll even publish it on the website.