“First class creativity, delivered to the right places”
Jonathan Southcott
The welcome mat is a crowded place, with more and more brands and products fighting for a place on it. The phrase “junk mail” is often bandied about, yet there’s plenty of robust research to show that a relevant, well-crafted and well-delivered mailer is not perceived as junk mail, even when it is not individually addressed.
It’s the planning, execution and investment in production that generate the cut-through that creates real interest and real response. Yet most often it’s the desire for economy that becomes the lowest common denominator, driving down the very production values that will ensure success, which begins a downward spiral where the budget gets reduced more and more as fewer and fewer responses are received.
Here at Chemistry, we have no problems working within tight budgets. We believe that great direct marketing doesn’t necessarily mean complex creases, folds and reams and reams of copy. If a picture really can paint a thousand words, then surely a well-aimed postcard can create sufficient impact and that’s how we approach each and every brief.
We’re just as adept with database marketing too, we know that well-sourced and well-kept data is the life blood of data-driven communications. We can buy, analyse, profile and track data for you and we’re used to squeezing the last drop of information out of any given data source.
And it’s worth remembering that with direct and database marketing, sometimes it’s who you don’t write to that’s just as important.
