08 Aug 2011
|We were delighted to be working with our Client Stagecoach Bus on a 2-year UK wide Internal Communications programme called “Ecodriver”.Ecodriver represents a multi-million pound investment in “hi-tech eco-driving” technology across 6500 buses and around 15000 drivers. The technology supplied by greenroad.co.uk is primarily aimed at increasing passenger comfort, reducing emissions and fuel consumption.
Our mission was to provide launch the scheme to drivers staff in depots throughout the UK. We were to introduce their new ‘eco driver champions’, communicate the reasons behind the introduction of the scheme including benefits to drivers and users of the Stagecoach bus fleet. As with all internal communications tasks there was a need to minimise negative speculation and present the benefits of the system in a clear and unambiguous manner.
The reaction to the launch of Ecodriver has been extremely pleasing with staff in depots throughout the UK reacting positively to the introduction of the new hardware and significant savings in fuel and CO2 being recorded