Simon Copland

Head of Research

Call Simon Copland on 0845 64 34 034
Contact Simon Copland by email

Simon Copland is a hugely experienced Market Research Specialist, who has spent a lifetime honing his skills across three continents.

Simons career started with some of the iconic figures of British Market Research learning the essentials of sampling, questionnaire design, field work, analysis and report writing at the feet of the giants of the research industry. The necessities of careful planning and preparation to achieve worthwhile results without waste have never left him.

Whether your research requirements are local to Bradford, Leeds, span the Yorkshire region, are national, large or small scale, qualitative or quantitative, we can gather, collate and analyse the results on your behalf.

We like to look deeper than most and don’t believe in carrying out research for its own sake. You can expect robust research and analysis with a clear a practical purpose not just ‘another report’ to gather dust.

Whether we’re driving profits for retail/consumer brands or policy for a government agency, we understand that decision-making can be a tricky business and information vital to eliminating doubt or ‘grey areas’.

Grey areas in business generally means waste, lost opportunities or worse, hidden problems.
Market research is a cost effective tool to use to make sure you market your product or service to get the maximum return. Our marketing and creative teams, work alongside Simon to combine creative, business analysis and market research techniques to make those grey areas a thing of the past.

So, whether we’re helping you to target new or analyse existing customers, gain feedback from staff, launch a new product or evaluate long-term policies, we will deliver inspired thinking to help you and your team make informed decisions.

For more information on research please contact simon@thisischemistry.co.uk