Simon Copland

Head of Research

Simon Copland
Tel: 0845 643 4034
Email Simon Copland

Simon has spent a lifetime honing his skills, he is a research specialist of exceptional skill and experience, having worked in no less than three continents.

Simons career started with some of the iconic figures of British Market Research learning the essentials of sampling, questionnaire design, field work, analysis and report writing at the feet of the giants of the research industry. The necessities of careful planning and preparation to achieve worthwhile results without waste have never left him.

Regardless of the size of your research project, we can help. We can collate data by city such as Leeds, or Bradford, span the Yorkshire area, or provide nationwide coverage. We can gather and analyse data on a quantitative or qualitative basis.

We like to look deeper than most and don’t believe in carrying out research for its own sake. You can expect robust research and analysis with a clear a practical purpose not just ‘another report’ to gather dust.

Whether we’re driving profits for retail/consumer brands or policy for a government agency, we understand that decision-making can be a tricky business and information vital to eliminating doubt or ‘grey areas’.

By utilising market research, it is possible to maximise your returns and ensure that your product or service is marketed in a focussed and effective manner for a comparitively small outlay. Our creative and marketing team members work with Simon to apply market research and analysis techniques that are tailored to your requirements and eliminate grey areas.

Whether you are seeking to analyse your existing customers, targetting a new demographic, evaluating your existing policies, or planning to launch a new product, our inspired thinking will provide you with the insight you need to make the right decisions.

For more information on research please contact simon@thisischemistry.co.uk