Advertising

It's often said that today's press advertising is tomorrow's chip paper (health and safety permitting!). But that sweeping generalisation completely overlooks the fact that the advertising industry in this country has been producing ground-breaking press and broadcast advertising for over half a century. Think the Volkswagen Golf 'mink coat' ad with Paula Hamilton; think Peugeot's 'burning fields' ad; think any Cadbury Flake ad; think Joan Collins and Leonard Rossiter for Cinzano Bianco; think of the Nescafe 'will-they-won't-they' ads featuring Tony Head and Sharon Maugham. All of these were made right here in the UK yet all reverberated around the globe (or at least the places on the globe that could receive TV signals...). That makes the average UK consumer – at a deeply subliminal level – a very, very creatively discerning customer, with the youth market the toughest of all.

This means that there are standards to be maintained, expectations to be met.

We're not talking about building mammoth sound stages here, nor of absolutely insisting that we fly the product and the photographer to South Africa because the light is just perfect (after all, we are from Bradford).

We do mean, however, that while we appreciate that advertising can be enhanced by great humour, we also know that advertising is a subject to be taken very seriously. This is why we will bring seasoned advertising experts to bear on your campaign, whatever the medium.