Trinity and All Saints 08 prospectus
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Industry: Local Gov.
Client: Leeds Trinity & All Saints
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The Brief:
There is tremendous competition for Students and it is was essential to communicate what sets the College apart from larger competitors and makes it a special place. A high quality prospectus aimed at increasing application numbers was required
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The Solution:
We spent a great deal of time getting to know the College from the inside out, its buildings, staff, students and place in the community. We used modern typography to emphasis key areas, introduced plenty of signposting and provided contact info on every page. We moved the student testimonials up to prime position in the course information rather than relegating them to the rear and emphasised core message in large type to lure casual browsers in deeper.
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The Results:
SHINE represented both a challenge and an opportunity to prospective students of any ages. It's the embodiment of what makes Leeds Trinity a special place excellent teaching and facilities, a place of manageable proportions where you can be comfortable with your peers and your prospects. We understand the number of applications to be a significantly improvement on previous years.
Client testimonial
"We approached Chemistry to design our undergraduate prospectus, and were immediately impressed, not just by the designs, but the thought processes behind them –something that addressed our target audience, captured exactly our personality, and that had user functionality in mind.
We knew we had tight (borderline-impossible) deadlines to work to, and Chemistry kept the project on-budget and on-schedule from our first meeting right the way through to completion.
Throughout the process, Chemistry were always on-hand with ideas and suggestions wherever they were needed, and we were kept up-to-date with exactly what stage the project was at.
Working with Chemistry was an enjoyable experience and we have ended up (and are delighted with) with a prospectus which not only matches the brief perfectly, but that was turned around in record time.
We’re now looking forward to working with Chemistry on future projects, including developing our corporate brand."