1000 new businesses for Bradford
back to case studies
Industry: Sport, Leisure, Technology, Local Gov.
Client: Bradford Legi/ Kickstart
-
The Brief:
To promote Bradford’s Local Enterprise Growth Initiative programme, aimed at identifying individuals within the Bradford district considering self-employment as an alternative to either their current job, worklessness, redundancy, retirement, or even as a straight-from-school option.
-
The Solution:
Chemistry found a wealth of resources available to budding entrepreneurs but felt that its sheer breadth was confusing. We rapidly developed a single umbrella brand to represent the entire resource bank. Bradford Kickstart was devised and launched in record time.
-
The Results:
The Kickstart brand has given the LEGI programme a single, approachable “face” for the target audiences and has allowed the many support agencies to operate under it with ease. So far, over 400 new businesses have been established.