Make your home a wasp free zone
back to case studies
Industry: FMCG
Client: Waspinator
-
The Brief:
Chemistry was selected to launch 'Waspinator', a low-tech but high performance wasp deterrent for the UK market following success in the US. UK retailers had rejected the existing packaging and brand as unsuitable for the UK market and alternatives were urgently required
-
The Solution:
The new brand with its simple promise “No more wasps” and clear proposition “Make your home a wasp free zone” were combined with striking wasp illustration and modern typography. This has been effectively translated into sales literature, packaging and Point of Sale.
-
The Results:
Waspinator has enjoyed outstanding brand growth in record time. Excellent feedback from distributors has been translated into quality results and substantial sales growth.